Make sure it doesn’t happen too quickly, which can end up looking jerky or twitchy and cause your audience to be distracted. In your editing software, you’ll be able to map out the starting point and the finishing point of the movement, as well as the time it takes to get from point A to point B. Keep it slow and steady: When you start to add the moving effect, whether it be panning or zooming, do it slowly and purposefully.
Use images that are of the highest resolution possible and visually uncluttered. Think of the details: Make sure the audience can easily make out what’s in the photo-if it’s too grainy or blurry, then when you start the effect of zooming or panning, it will be even harder for your audience to grasp it.If you are going to use a still image, make sure its contents lend something to the story you’re trying to tell on film or video. Make it meaningful: Don’t just throw photos into your piece for the novelty of it.Want to master the Ken Burns effect? Here are a few go-to tips: To fill in the gaps, he developed the video editing technique that eventually became synonymous with his name. Ken Burns is a two-time Oscar-nominated and five-time Emmy-winning documentary filmmaker, best known for works such as “The Civil War,” “Baseball,” “Jazz,” and “The National Parks: America’s Best Idea.” Burns typically documents historical subjects, which involves working with a lack of live video footage of the events he’s chronicling. Pay attention to the way the panning and zooming adds dynamic movement and a sense of immersion to what would otherwise be static photos. There are several examples of the Ken Burns effect in this clip from “The Civil War,” which originally aired on PBS.
The effect also lends a visual flow to the piece and can be used to draw attention to a particular subject or detail within the image. It adds the illusion of movement, giving still imagery the animation of a video clip. The Ken Burns effect is a pan or zoom added in postproduction across a still image.
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